Why not be the expert?

That is right, if you had a choice to advertise and be “the hammer” or be the legal expert on a news coverage, which one would you pick?  That question is especially important in today’s social society.  Before I hire a person today to perform any major task I tend to google them, and I would tell you that many of your prospects are doing the same.  If your prospect can pull you up being interviewed by a reporter as the expert in your industry how much is that worth?  Is it worth enough to listen to an interview this Friday Morning?

This Friday Morning we will have an Emmy Award Winning Reporter turned PR expert Jeff Crilley on the show.  He will join us in the studio this Friday from 6-7 AM and we are going to talk with him about how to get “Free publicity” on local and national channels.  “Free Publicity” also happens to be the title of Jeff’s book, a must read for anyone that owns their own business.  To purchase a copy of his book, click here.

What does a Turkey and “The King” Elvis have in common, well that was one of the stories that Jeff covered while he was a reporter, and there is wisdom in that story.  What does a roofing company have anything to do with the Dallas Mavericks?  Find out how Jeff was able to get a roofer on Television statewide without any advertising dollars spent.

If you had a 25 year veteran TV reporter sitting with you and guiding you on how to get “Free publicity” what would you ask him?  Post your questions in the comment section and they just might be asked on the air.  Listen in on 104.9 FM (DFW area) or click here to listen online on Friday June 17th at from 6-7AM.